Anything that catches the mammoth attention of the customers is considered to be best amongst its competitors. Be it product in the shelf of the retailer or be it the site on the web that which allures its audience instantly will tend to win the rat race in the competitive market.
There are few websites that does attract the audience but does not have the capacity to retain their attention. In other words the visitors navigate away just by viewing the first page of the site. This percentage of visitors who switch to other site just after viewing the first page of the said site is called the bounce rate and the rising bounce rate is sure sign that the home page is boring or is not up to the mark.
To make your site Numero Uno and also the one that ropes in huge amount of organic traffic following are few best ways:
- Advertise: Advertising enables the web visitors to get knowledge about the site. Social media advertising, paid search and display advertising are some of the best ways through which the visitors can be informed. Chalk out the paid strategies as per the goals viz. whether more traffic is needed or high amount of conversions is required etc.
- Go social: Even great content cannot reach the target audience, if one is not social and proactive. The best ways to enhance the traffic of the site is to use social media channels to promote the write up. Advertising in Google+ can aid in showing personalized search results, Twitter is apt for short, tempting links, B2C Product Company has to resort for image- heavy social sites like Pinterest and Instagram.
- Great and unique content: Authentic and fresh content always has the magic to attract mammoth number of audiences. Formula for content marketing success is just make the content as appealing as possible to different kinds of reader by just varying the length and format of the content, inserting shorter, news based blog posts, add video, info graphics and data driven pieces for maximum impact.
- Irresistible headlines: Headlines are the most vital part of the content. Without compelling and eye catchy headlines even the most comprehensive blog post will go unread.
- Think on SEO: Optimizing the content for search engines is still a valuable and vital aspect. Concentrate of internal links, meta descriptions, keywords to be targeted and all this will definitely boost organic traffic.
- Start guest blogging: Securing a guest blog on reputable site ought to catapult your blog traffic to your site and will instantly lead to high conversions. Avoid spam tactics as it would result in stiff penalties. Also invite other people to your guest blog on your own site.
- Post the content to LinkedIn: World’s largest social network is valuable publishing platform so post the content in it on regular basis to boost the traffic and enhance the profile of the company.
- Email marketing: This is another robust tool that will result in significant increase in traffic. Say a friendly email remainder of product of service will boost the traffic
- Site is fast and responsive: As more and more people are using mobile to surf the web responsive web site is need of the hour also see that all the pages are technically optimized as possible so that loading time is low.
- Host webinars: Webinars are the best ways to impart information to the audience. Gelled with effective social promotion campaign, webinars are a great way to increase traffic of the website.