Google panda, a new algorithm launched by Google to put a check on poor quality content or copied content running on different websites, blogs, and other online sources, is in much talk nowadays. The new algorithm is being looked upon as a strict measure undertaken by Google to improve their search as well as indexing performance. As per the experts, Google panda is a way of punishing and penalizing those users who try to misuse the Google search engine by generating fake content or links. Some malicious users make use of content farming or link farming for boosting up their copied and imitated content in search engine ranking systems artificially. Google Panda is a soldier created by Google to tackle such malevolent activities. As per the learned Google Panda is doing great work in putting a stop to content spamming which is costing many honest and reliable corporate their business. Google Panda update 2.0 has been able to have a remarkable and arresting impact on content spamming though this update has invited some controversies too. Many websites have suddenly observed an increased downfall in their traffic because of this update.
On the other hand, many have benefited in terms of radical traffic flow. Search engine ranking system has undergone an overnight change under the influence of Google Panda update. Google Panda 2.2 provides satisfying answers to queries such as can one trust the information provided by a particular website, does the particular website contains duplicate content, is the website containing recognized authority in relevance to its content. The new version of Google Panda has been named as version 2.2 and it focuses mainly on scraping the text. In many instances, by making use of Instant Google Indexing, the spammers are able to easily spam the content resulting in duplicate content being portrayed as original content in the scraper’s website. This process results in penalty being imposed on the original content contributor as this content get secondary position in the search engine.
Google Panda 2.2 tries to proffer an effective solution for this problem by targeting the websites which provide duplicate content and try to out-rank the creative and original content creators. This update works towards finding those sites which need to be affected by Google Panda or in other terms are involved in content spamming and stop them or put a penalty on them. Now the question arises as to how to identify a website which has been deemed as a poor-quality site by Google so that you can judge whether the site is valuable for backlinking or not? Well, there are some signs to observe such as presence of many advertisements on the website portrays the low quality of a particular site. If the website chooses your submitted article within no time, then it is better to stay away from this site. There are some sites having a large quantity of content but no control over the traffic inflow or social sharing. Such sites even if having a good page rank can get rejected in the Google Panda algorithm. Thus it is always advisable to stay away from such websites when it comes to backlinking.