Before the dust could settle on rolling out of the update of Google panda, Google went on to announce its new release ‘The Google Penguin.’ Few days ago Google has launched in new version “Google Penguin 3” that is more advanced than the earlier ones.
What is actually the Penguin story about?
Well, it’s embarrassing only for the spam owners. This update relates only to the lack of natural and quality links to your website. Google has released this update to control spamming around. It is indeed a welcoming one.
This is the third Google Penguin update launch since April this year, here is the list
1) 24th April 2012 (Penguin 1)
2) 26th May 2012 (Penguin 2)
3) 5th October 2012 (Penguin 3)
It is considered that the new Google Penguin 3 update will affect 0.3% of searches in Google. Although the percentage of 0.3 appears like a petite change but it will affect lots of search rankings, depending on the volumes of the websites that are attempting to rank in the first 5 positions. But, if you are employing good SEO techniques and is against spammy and duplicate contents then there is no need for you to panic.
How does Google do this examination?
Firstly, it finds out the number of links to a website that counts popularity. Secondly, it checks the quality, quantity and relevance of the links and ranks accordingly. The algorithm with which it’s working assesses the pace in which the content is linked and any abnormal behavior would factorize on the creditability of the website.
Nothing can escape its intervention. It can even recognize signatures or user name in spam box.
The only way to get out of its wrath is to have a healthy website that would help people by and large.
What Penguin little boy has to say for the business sector?
The latest algorithmic technique with Search Engine Optimization clubbed with the Internet marketing services, target websites that has the spammy content and term it as the black-hat work. The black-hat works, manipulates the Google rankings.
As a new strategy, Search Engine Optimization considers how SEs functions, what people hunt for, the definite search keywords typed into SEs and which SEs are favored by their targeted audience. This is nothing but a new marketing strategy, which Google handles to find out who visitors are and how UN-authorized dealings happen.
SEO Company buys links without the client’s knowledge that it is against the Google guidelines. As a result, as one blind man follows the other, everyone follow suit. Most of the transaction happens under the impression that everything was above board. The truth and crux of the matter is, the lower you pay the less resources of the SEO, leading to spammy black hat techniques in order to get you ranked. So the secret of success is not to roll our dice to the overbold violation of Google’s guidelines. This isn’t a way to earn its trust.
The time has come for us to wear a white hat and project ourselves with heads up for a newer tomorrow – no spam – no junks – beware of google penguin 3.