The term SEO stands for search engine optimization. This is the process through which an organization gets the online listing on search engines available. Search Engine Optimization may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Quality SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
All major search engines such as Google, Yahoo and Bing use the Search Engine Optimization process, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
It is a common practice for Internet users that they do not want to click through pages and pages of search results, so where a site ranks in a search engine is essential for directing more traffic toward that particular site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. Quality SEO helps in ensuring this. Search Engine Optimization is typically a set of “white hat” practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. White Hat Search Engine Optimization refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
Quality SEO helps the search engines to follow some specific factors in order to rank the large number of sites available to internet users. They follow a set of rules, known as an algorithm. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic being searched by the user. Search engines will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.
Frequency is another major factor in how search engines determine relevancy. A search engine will analyze how often the keyword appears in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.
Thus, quality Search Engine Optimization helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It makes the work of the user easier by ranking millions and millions of sites available to common man.