Any web designer or an organization with a well functioning website must know about Google Panda update. Since Google is the largest search engine in the world with over 65 percent of all search traffic, hence Google Panda update is required to ensure that websites are rated and ranking. This algorithm ranks the search results and decides the ‘low-quality’ and ‘high quality’ sites to place them on the lower or upper hierarchy of the search results to make their search engine more effective. Google Panda is a an algorithm update that seeks to scale and rank sites in a more sophisticated manner by allowing quality subjects to rank millions of website based on their design, quality of content, speed, trustworthiness and most importantly whether or not the user would visit the site again.
The update was first released in 2011 February. Therefore, web designer and web designing companies require using optimal website designing techniques to ensure that their site is ranked higher and shown much often and on higher rank in the search result. To get higher rankings on Google Panda, a web design must be intelligent, accurate, quick as well as relevant. Thus, a web designing company must take crucial steps to make their website appear more high quality when ranked by Google Panda. Some of the following tips can be used while web design to optimize search results on Google.
Engage the visitors
A website will be ranked higher on Google Panda update, only if the web design company ensures that the content of the website is relevant. Moreover, the content needs to be engaging enough so that visitors visit the site often. A web designer can use several quality metrics to judge whether visitors prefer the site. Such metrics includes, page response time, conversion rates, amount of time spent by a visitor on the website and number of visitors. This can provide web designing company insights into what visitors may like or dislike and help them eliminate the content that is not engaging visitors.
Avoiding Duplicate content and ensure Search Engine Optimization
Apart from providing relevant and engaging content to the visitors, you must also ensure that the content is not plagiarized. Duplicate content can lower the quality and ranking of your website on Google Panda update. Web designers must also manage to get SEO or Search Engine optimization content to provide relevant content to the end user. SEO allows you to provide informational content that matches the keywords put up on the search engine. Therefore, a web designer who designs a website with more SEO Content allows it get higher rankings.
Avoiding too many advertisements on the website and providing relevant web content can stand higher rankings on Google Panda update.