Want to sell ice cream to an Eskimo? Sounds a bit confusing and impossible task, right! But if your sales technique is out of the box, this impossible task is a cake walk activity for you. So all those entrepreneurs, managers and owners just remember selling products or services to the target audiences is the most challenging task ever in business and if you succeed this you are going to rule the market.
In the arena of internet, you all must be quite aware how a Website is more important aspect to any business organization. Say e.g. if I want to buy something the first thing I do is to go online and search the internet or even if I am planning to travel, I simple surf the websites of travel forte and make travel plans accordingly. Not only these, but there are many other aspects wherein we are connected with websites in one way or the other.
Frankly speaking Website is the Mirror image of the Company to their target audiences. One can aptly point out that “Website to bhai humara Identity card hai”.
So let me in a nutshell explain how different companies benefit from websites:
1. Travel industry:
“Kya App Apne Yatra Ke Business Ko Door Logo Tak Panuchana Chahte Ho? Kya Aap Kone Kone Mein Baithe Logo Ke Yatra Ke Sapne Ko Pankh Dena Chahte Ho?”
Then you have to think with a difference and gear yourself for a professionally designed website of your travel company. Travel is a booming industry and company with state of art travel websites does allure mammoth of audience in its way. A professionally designed travel website will appeal the bag packers easily. In fact, they will develop the trust and confidence in the content that is mentioned in the site. Online travel sites can access its audience directly without any middlemen or travel agents. The site can entice the travelers with their economical flight, bus, cab, train combinations and cheaper stay options.
- Clients prefer to go through a single site rather than navigating a different airlines or ticket booking sites every time making reservations. Also online travel sites enable you to start your own travel affiliated bookings. Travel agents are the thing of the past now as websites have become new way of booking travel. With completely automated ready to profit website the business of the travel companies catapults to grow thereby increasing their revenues.
- In other words, now profits and growth will be part and parcel of your business. Websites aid the travel companies to access their target audiences directly thus doing away with the middlemen and their commissions. Such an approach will bring in benefits to the consumers in the form of economical tickets with the help of which the company can attract their target easily.
- Even the companies can get the payment easily with the help of online payment gateway and that too instantly after every booking. This will aid the companies easy and sure payments rather than delay of any sort.
2. Manufacturing industry:
- Manufacturing industry is the vital chain in the development of the economy. So manufacturers just “Stop questioning yourself about the pros and cons of the website” as here are reasons that will change your mind set in total. With website, the business will gain credibility. It will enable the target audience of the manufacturer well informed in a sense the website will act as the online brochure and catalogue. Also the manufacturers can easily update the information about the products and services as against in print material. Also the customers can access the site for 24 hours. Also the website showcases the work, your growth plans to the target.
- This can be done by including testimonials, portfolio and image gallery etc. Any manufacturer would love to target wider markets and websites help him in doing so as the products can be sold globally via websites.As “Images speaks volumes”, you can incorporate the images of the products, its specifications and other aspects so that the target audience can get clear and fair picture about the products that they wish to order.
- Kar lo duniya Mutthi mein with websites as you can access any person sitting in any point of the globe and offer your products. Thanks to eCommerce facility of websites.
3. Education industry:
- So you are in the business that turns mirrors into windows. In other words, you are in the field of education, imparting knowledge that fills in open minds with bundle of knowledge. Make website as a tool to spread awareness and allure students to access you easily. With having site of your own you can showcase your ability, your school or college premises through images so that the visitors develop optimistic attitude about your organization. Site in fact acts as your signature that marks your identity as an organization serving good knowledge in the platter of every student. Also with website you can promote your school with rewards and appreciations you have received in honor so that the parents will develop interest automatically. If you want to switch to online education, then websites are great boon. Interested students can take your course directly with the help of online education. If fact this approach brings knowledge to your doorsteps.
- With spectrum of advantage to the institution, online education sites have wider coverage area and students from any part of the globe can avail education services offered by you.
- You as an institution will be known over wide geographical area. In other words, your fame will have no boundaries as you will be a known institution and thanks to the Websites that is professionally designed.
4. Astrology industry:
Kya app logon ka bhavishya dekhte dekhte apna bhavishya savarna bhool to nahi gaye? Kya app nahi chahate ki aapki bhavishyavani door logon tak pohonche?? Agar ein sawalon ka javab ‘HAAN’ hain to aap kuch bhool rahen hain!!!!
- The thing that you are forgetting or in the sense neglecting, is the astrological website in your name which can be signature or identity card of your astrological services. You can spread the branches of your services to wide geographical area. Now let me analysis how this is possible? Say you are having your office in a particular locality say Rohini area of Delhi.
- So majority of your clients will be from this area or to extent a little farther but if you want to target a client say that stay in Mumbai will it be possible for you? Yes, this will certainly be possible as websites will aid you to offer your astrological services to any part of the globe. See how it happens when you host an astrological site mammoth number of audience will get to know about your service and they will approach you through the very site. You can solve the query of a client of Mumbai sitting in your Delhi office through online astrology service. This is that simple.
- Do not worry of the fees as your website will have easy and secure payment gateway with the help of which your astrological fees will get transferred in your bank account. Also you can showcase your portfolio by revealing the names of any celebrity clients who had approached you for your advice. Thus your creditability can be enhanced. You can also advertise about the astrological stones in your site by showcasing its importance and relevance in the life of people and get speedy bookings of these stones via site. Match making, birth chart of new born, lal kitab and others services that you offer will be able to reach umpteen numbers of people and thanks to your astrological websites.
- So now all those astrologers do not restrict your predictions to just few people near you instead get ready to cross any geographical boundary and even be prepared to do predictions for those clients who are out of India with the help of website.
5. Medical Industry:
- Are you worried how to expand your medical profession? Or do you want to expand your boundaries? Then it is high time that you stop procrastinating over and get gear up to have an out of the box Website of your own.
- So how a simple website will help you in your medical profession? It is that simple. Just answer few simple questions… Can you help a Bangalore patient by sitting in Delhi? Or can you render your medical services abroad by just sitting in your dispensary or hospital? The answer is definitely a BIG ‘NO’… Why man is not a flying machine and so he/ she cannot fly from one place to another to treat the patients who are far off. But man can definitely do this if he/she has state of art website.
- Website will be your identity to the outside world. It is signature piece to your patients who can get nutshell idea of your medical services offered by you or your team.
- Not only this, hospitals also can have their own web portals as they will be able to showcase their services to a large number of populations. They can inform the masses about the types of diagnosis they can offer; the names of doctors in the panel and other special services like air conditioned rooms, OPD services by expert doctors etc. Also they can allure new doctors to join their hospital and render services. Websites also enable the patients to take online appointment with doctors for OPD or other visits, whose payment can be made by online payment gateway.With the help of photo gallery, the hospital can showcase the spic and span rooms, modern hi tech machines and instruments used in diagnosis and the awards and accreditation it has received so far.
- For pharmaceutical companies, web portals are like window that reveals growth, new research, their mission, vision and their research & development activities. Information of different units of the companies can be given in brief so that not only the masses even the government can get quick glance of what the company is contributing to the betterment of the life of masses.Through gallery, the companies can post pictures of their new inventions, new program and new launches.
- Also the website can entice freshly graduated pharmaceutical students to take up the jobs in their company with the help of latest openings in career section. Also through gallery the company can showcase their champion brands, their names, their specifications and active ingredients.
6. Event management industry:
Well if you relate to aforesaid questions, you are no doubt in event management business. A business which shapes the dreams of masses, the business that gives wings of joys to the imagination. But are you satisfied with your growth and access. If no, then you are lacking something and that one miracle word is the Website of your event management company.
- You must be thinking that how simple site on internet will aid you reap million-dollar success. Let me explain you. How you advertise yourself to people now? Is it through pamphlets, neon boards or through posters? If yes, is the answer you are sure to just access a few numbers of masses in and around the area of your operation and your advertisement.
- But a professionally and well drafted websites will help you to reach mammoth numbers of audience spread over a large geographical area. Say you are operating in Delhi but you can reach clients of Noida, Gurgaon, Meerut etc. with your website.
- You can showcase in your gallery the pictures of events that are managed by your company. Few pictures of corporate events, weddings, birthday celebration and other such pictures will give clear cut picture to your clients about your creditability and skills.Also testimonials from your clients will showcase how they are satisfied with your service and efforts and will help in developing trust and confidence in the minds of the masses.
- A page with list of services offered by you viz. corporate event management, product launches, conferences, team building, entertainment and wedding services will give clear picture to the clients of what you have in your ambience.
- Another authentic and eye catchy page of your clients till date will further aid in inculcating trust and confidence in the minds of all those who are planning to take services from your event management company.
7. Hospitality industry:
- If you are in the Hospitality industry and if you are working with the mission – if taste matters, there is no compromise and dispute then you have to work upon your approach. In other words, in order to make your fame cross all the geographical boundaries, you have to have a tool that will reach millions of millions population in just a single click.
- That magical tool is nothing but website of your company. With website as your online identity, you can access and offer your services to umpteen number of target audience. You can showcase your chain of restaurants in the site so that the visitors will get clear idea of what is in your ambience and this will enable them to make good choices.
- The site that has images of your impeccable hotel rooms, spic and span kitchen and other of yummy foods will surely entice every onlooker at very instance. Do not forget of the gallery section; that will incorporate the pictures of foods that is offered in your chain of hotels, ambience and awesome aura that will surely mesmerize the clients who without second thoughts do bookings in your hotels.
- Few pictures of the team who materializes everything from the start to end, with their names, qualifications and awards received by them will add feather in the cap.
- What is important in hospitality industry is the services – that is quick, perfect and out of the box. With the help of Website, you can highlight your services capabilities you can showcase how your services are best and economical from others. This can be done by including few testimonials of the clients, pictures of awards that the organization has received and the well designed portfolio. Also you can lure the clients to do online bookings by giving exclusive offers like discounts, coupons etc.
8. Pest Control:
Kya aap door tak logon ke gharon ko saaf, suthra rakhna chahate hon? Kya aap apne kam ko ek simit dayare se nikalna chahate hon”?
- Website is the I-card of your pest control company. It explains in brief about every services that offers by your company. You can give a gist of pest control services viz. rodent pest control, termite pest control etc. to the visitors who are spread over a large geographical area. Also a brief explanation of these services and its benefits will give clear cut idea to the visitors who will select the services of their need easily.
- Also the company can incorporate enquiry form in the site so that in case if the visitors has any query, he/she can just fill the enquiry form and get the query answered instantly.
- A page on the information of the clients and few testimonials thereof will go all the way in inculcating trust and confidence in the minds of the visitors who will without seconds thoughts approach you for your pest control services.
- With web visitors spread over wide geographical area, you can target mammoth numbers of target audiences. Also reviews given by your previous clients can act as a torch light for your prospective clients who will develop trust in your services instantly.
9. Real Estate industry:
- Home is where the heart is thinking is in the mind of every other person who truly feels that there is nothing better place than one’s home. So in case you are in real estate business, you must be very well aware of how important this line is for your clients who approach for their dream house.If yes, then one trump card can help you out – your company’s own website. With website you can target mammoth audience that is spread over wide geographical area.
- Real estate is all about homes and projects pertaining too corporate, shopping malls and hospitality. You can make space in the site wherein you can incorporate pictures of your projects so that your targets will get clear cut pictures about your work and ideas.
- Also one can make use of latest virtual walk of the projects in the site so that the clients can get real time experience of your projects. A page of infrastructure facilities offered in the project by you in the form of multi level car parking, garden etc can be briefed about in the site.
- A note on what projects you have transpired along with pictures and what projects are under completion can be mentioned in the site so that the clients develop 360 degree level confidence about your work.
- A page of testimonials of some of your esteemed clients will add feather in the cap of your work. A mention of awards and appreciation received by you will enhance your creditability to a whole new level.
- A page on press releases showcasing your quarterly results and other newspaper cut outs highlighting your skills, all incorporated will add up accolades to your appreciation kit. With enquire dialog box in the site you enable the visitor to post any query which will be answered instantly, this inculcates visitor to be in touch with you and also make them realize that you are interested in the client’s needs.
10. Logistics industry:
Are you in the industry that manages procurement, maintenance, distribution and replacement of personnel and material? And do you want to spread this services of yours to large area of target audience?
Then do not sit and leave everything to destiny as now winning the entire world is just a click away by professionally designed website of your company
“Website to apka carrier hain jo apke kaam ko dur dur tak pahunchata hain”
- You can target mammoth audience spread over wide geographical area by showcasing your services.
- Also you can aid your clients in tracking their cargo as to where it has reached. That means with a separate page of tracking you can enable the clients to log in with certain user name and ID and track as to far the cargo has reached in its transit process. Also direct tracking through shipping line can also be made available to the clients.
- A page of enquiry form will enable the company to understand and clear the doubts and queries of the clients so that the client will book your service with free mind and with confidence.
A page stating your presence in the country will showcase how far your services are spread and how long is your clientele. This will epitomize the client as to how capable your company is and will highlight your years of fruitful experience.
Few testimonials from your esteemed clients will add icing to the cake.
Any rewards and accolades received by your company will add creditability and trust to your services. Information of all those middle men who are in the chain for your logistics business and the transport associates who aid in transportation of the goods is desirable as clients will get clear picture that their goods are in safe hands and will reach the destination in the stipulated time period and in same condition as it is being shipped.
- Websites are a boon or one may say a magic wand in the hands of the organizations, entrepreneurs and professionals for not only they can showcase their skills to the wider area of audience but also they can develop trust and confidence in the minds of their respective clients.
- Travel industry: Kwatra Tarun
- Manufacturing industry: http://cliparts.co/
- Astrology industry: teotrandafir.com
- Medical Industry: http://msfstockholm.se
- website development company: Kwatra Tarun
- Event management industry: sdmed.de
- Hospitality industry: upgreats.com
- Pest Control: hubpages.com
- real-estate-business-and-it: indianrealestatemarket.com
- Logistics industry: victorbusinessandmanagement.blogspot.com
- website development: Kwatra Tarun