Content is the king. This acronym is true as the search engine crawlers look out for unique, authentic and eye catchy contents while ranking the website. With due importance to content, the web developers have resorted to another important method of promotion viz. content marketing.
Content marketing is a marketing technique of architecting and sharing important and relevant and unique content with the sole intention to lure and retain umpteen numbers of target audiences with the ultimate aim of attaining profitable customer action.
It is like making social contact and adding more friends in the friendship list. One has to be likable for people to want to consume one’s content. It is inexpensive and affordable web promotion technique which aids in elevating your organic search rankings and also acts as a type of Internet viral marketing.
It is like if your articles and blogs are authentic, eye catchy and interesting then, others will also want them to incorporate in their blog posts and also on their websites. It is much beneficial way to get traffic building, “back links” to your site.
The main objective of content marketing is to drive profitable customer action. One gets confused with pitching of the products and services. No, it is actually about delivering information that educates and informs people about the products and services offered by the company.
The importance of content marketing is that it makes the web surfers to stop, read, give a thought to the content, imagine and take optimistic action. Generation of today is social media savvy and content marketing has become indispensible part of marketing planning process. Google has made changes in some of its algorithms with its Penguin and Panda that makes content marketing more vital factor than it was in the past.
Google is the leader of internet and it chalks out the way in providing rewards to great and unique content by the way of mammoth traffic. This search engine king will recognize the quality of content and will neglect the weaker or the plagiarism ones.
Such changes made by Google have put forth great challenge to web masters in the form of chalking right keywords for the content that will drive instant traffic. Appropriate keyword selection and accurate keyword weight will gain online visibility of the site which in creates elevation in the number of views as the ranks of the site catapult up in Google and other search engines.
The quality of content in terms of authenticity, interesting and informative also renders excitement and engagement to the visitors which may in turn lead to further traffic increase with the help of social media. Such visitors will share the content information to their network of contacts and make use of back linking strategy.
Content is of at most importance and hence the content should have certain attributes to make it incredible
- It should be unique
- Have great content style to engage the visitors
- There should be proper topic scheduling and one should utilize editorial calendar.
- Tracking of visitor’s response to the content
- The content should be in sync with the organization’s goals and policies.
Content marketing can lead to online popularity and thereby more target towards the site and thus enhancing the sales and profit figures.